Done in 60 seconds

Finalist line-up announced for one day creative shootout

Eight teams from leading agencies have now been chosen for the live Final of The 2017 Creative Shootout, supported by the PRCA.

The Final will be held at the iconic home of the British Academy of Film and Television Arts (BAFTA) in London’s Piccadilly on 19th January 2017.

On the day, the eight Finalist teams will receive a real brief in the morning from this year’s charity party, Mind and Rethink Mental Illness, and four hours later, will have 15 minutes each on the stage at BAFTA to pitch their creative back to a high profile judging panel and an audience of 250 people. This year, the audience will also have a vote to help decide the winner.

Agencies entered by giving the judges a ‘60 second’ submission (in whatever format they liked) on why they have the creative firepower for Mind and Rethink Mental Illness.

The inaugural Creative Shootout Final was won by Mischief, and the Engine Group-owned agency has two teams in the 2017 Final as it bids to hold onto its crown. The full list of shortlisted Finalists is (in alphabetical order):

· Brand communications agency Bottle

  • Top 10 UK PR agency FleishmanHillard Fishburn
  • International communications agency Hotwire
  • Two teams from Mischief, the agency that won the inaugural Creative Shootout
  • PR and SEO agency Ready10
  • Global marketing communications agency Text 100
  • Creative communications agency Wire Media

The live Final starts at 2.30pm on 19th January and follows into the evening after party (6pm) which will include the announcement of 1st, 2nd and 3rd. For tickets, visit

Comments Creative Shootout Founder Johnny Pitt: “We had a lot of clever entries, both physical and digital – and the judges had a tough job compiling the line-up. The Shootout is about celebrating and showcasing the best creative talent in the UK, live – and with our chosen Finalists, we look well set for creative fireworks on the big day.”

A number of prominent mental illness campaigners including Frankie Bridge and Alastair Campbell have encouraged the UK marketing industry to support the Shootout, more which can be seen at

The 2017 Judging Panel (alphabetical order) includes:

Paul Bainsfair, Director General, The IPA

Claire Beale, Global Editor in Chief – Campaign, Haymarket Media Group

Mercedes Benson, Social Media & Vlogger, Google UK

Luke D’Arcy, President UK, Momentum Worldwide

Gracie Francesca, Vlogger, The Internet’s Big Sister

Simon Gill, Chief Creative Officer, Isobar

Rhianwen Hart, Winner 30 under 30, Global Planning, Starcom Mediavest

Clare Hill, Managing Director, The CMA

Jo Loughran, Mind and Rethink Mental Illness

Joan O’Connor, PR Director, Coca-Cola Western Europe

Johnny Pitt, Founder The Creative Shootout and Launch PR

Kati Price, Head of Digital Media, The Victoria & Albert Museum

Damon Statt, Creative Director, Mischief PR

Joe Wade, CEO and Co-founder, Don’t Panic

Comments Jo Loughran from Mind and Rethink Mental Illness: “For us, creativity is a major driver in our organisation. It’s critical we’re creative in our thinking to help shine a light on the stigma of mental health. The Creative Shootout is an awesome idea that celebrates great thinking in a radical new format. It’ll hopefully help change perception of mental health, too.”


Notes to editors:

The Creative Shootout Official Partners are: Haymarket Media Group and Launch PR

The Creative Shootout Official Supporters are: Bespoke Film & Communications Agency, Dataquest, Puzzle London, London Business Forum and Ward Williams Creative

The Creative Shootout supporting marketing associations are: The IPA, CIPR, CMA, PRCA and IAB UK


About Mind and Rethink Mental Illness:


Our Vision:

We won’t give up until everyone experiencing a mental health problem gets both support and respect.

Our Mission:

We provide advice and support to empower anyone experiencing a mental health problem. We campaign to improve services, raise awareness and promote understanding.

Our Goals:

Staying well - Support people likely to develop mental health problems, to stay well.

Empowering choice - Empower people who experience a mental health problem to make informed choices about how they live and recover.

Improving services and support - Ensure people get the right services and support at the right time to help their recovery and enable them to live with their mental health problem.

Enabling social participation - Open the doors to people with experience of mental health problems participating fully in society.

Removing inequality of opportunity - Gain equality of treatment for people who experience both mental health and other forms of discrimination.

Organisational excellence - Make the most of our assets by building a culture of excellence.

Our Values:

Mind's values are at the heart of everything we do.

Open - We reach out to anyone who needs us.

Together - We're stronger in partnerships.

Responsive - We listen, we act.

Independent - We speak out fearlessly.

Unstoppable - We never give up.

Rethink Mental Illness

· At Rethink Mental Illness we support millions of people affected by mental illness by challenging attitudes and changing lives.

· We directly support almost 60,000 people every year across England to get through crises, to live independently and to realise they are not alone, and we change attitudes and policy for millions.

· We run an advice and information service for anyone affected by mental illness. Details at


For more information on The Creative Shootout:

020 7758 3900


photo:Matt Cartmell
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Matt Cartmell
Communications, Marketing and Events Director
020 7233 6026
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