Hotwire’s Matt Watson and Paul Stollery win the UK Young Lions PR Competition 2016

PRCA is pleased to announce that Hotwire’s team of Matt Watson and Paul Stollery have won the UK Young Lions PR Competition with their ‘The ChildLine Takeover’ campaign and will go on to represent the UK at the Cannes Lions International Festival of Creativity, sponsored by ICCO.

This year’s UK competition saw 41 entries from teams of two under the age of 30, all responding to a brief from the National Society for the Prevention of Cruelty to Children (NSPCC), which performed as the ‘client’. Each team then had 24 hours to create a creative and effective campaign.

Jo-Ann Robertson MPRCA, Partner and Deputy CEO, Ketchum, who was on the judging panel, said: “The team excited the judges both because of the potential scale of their idea, and also because of the potential impact it could have in terms of donations to Childline – a total win/win.”

Francis Ingham MPRCA, Director General, PRCA, said: “Looking at the calibre of campaign entries this year, all shortlisted teams should be extremely proud of their work. The winning Hotwire entry demonstrated what a knowledgeable and creative team Watson and Stollery make and they are immensely deserving of their win. We all wish them the best of luck in Cannes.”

The PRCA is also pleased to announce that for the first time it will be sending the silver winners, Cohn and Wolfe’s Emma Naomi Van Braningen and Felicity Haslehurst, to the festival also with delegate passes, flights and accommodation to act as a support team to the winners. 


About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.


About PRCA

Who we are: Founded in 1969, the PRCA is a UK-based PR membership body, operating in 45 countries around the world. We represent in excess of 20,000 people across the whole range of the PR industry. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.


What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.


How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.


Who we represent: The PRCA currently has more than 350 agency members; over 250 in-house communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.

photo:Matt Cartmell
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Matt Cartmell
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