London,
13
November
2013

PRCA Awards 2013 celebrate PR excellence

The leaders of the PR world turned up last night for the PRCA Awards 2013, the event showcasing the best in the industry.

Ogilvy Public Relations scooped the top prize for Large Consultancy of the Year, while the Private Sector In-House Team of the Year award went to O2, and Public Sector/Charity In-house team of the year went to Dogs Trust.

American Airlines’ Polly Tracey won In-House Professional of the Year, while Ogilvy Public Relations’ Michael Frohlich achieved Consultancy Head of the Year.

Eulogy! won Medium Consultancy of the Year, while Hope and Glory won both Small Consultancy of the Year and New Consultancy of the Year.

Trevor Morris, the University of Westminster's Visiting Professor of Public Relations, was presented with the Mark Mellor Award for outstanding contribution to the PR industry, named after the Firefly Communications MD who sadly passed away last year.

Firefly Communications CEO Claire Walker, Mark Mellor's widow, told the room: “Mark Mellor served the PR industry for 30 years before his career was tragically cut short in 2012 at the age of 49. As well as being European MD of independent PR agency Firefly, he also found the time and energy to help shape and steer the PR industry from behind the scenes at the PRCA."

The Awards ceremony was held at London Hilton hotel on Park Lane, and saw some of the biggest names in PR and communications in attendance. Top consultancies, in-house teams and individuals competed for the Awards in 32 categories.

Francis Ingham, PRCA Director General, said: “The quality of the award entries has really impressed our judges this year, and what we saw last night was a huge testament to the industry’s ability to create, innovate and progress. I would like to thank everyone who worked so hard to make the Awards happen – our sponsors, our judges, our entrants, and the PRCA team.”

 

Below is the full list of awards winners:

LARGE CONSULTANCY OF THE YEAR

Ogilvy Public Relations

IN-HOUSE TEAM OF THE YEAR (PRIVATE SECTOR)

O2

IN-HOUSE TEAM OF THE YEAR (PUBLIC SECTOR)

Dogs Trust

IN-HOUSE PROFESSIONAL OF THE YEAR

Polly Tracey, American Airlines

CONSULTANCY HEAD OF THE YEAR

Michael Frohlich, Ogilvy Public Relations

YOUNG COMMUNICATOR OF THE YEAR (AGENCY)

Ewan Livingston, MHP Communications

YOUNG COMMUNICATOR OF THE YEAR (IN-HOUSE)

Tanvir Nandra, IAM

MEDIUM CONSULTANCY OF THE YEAR

Eulogy!

SMALL CONSULTANCY OF THE YEAR

Hope and Glory PR

NEW CONSULTANCY OF THE YEAR

Hope and Glory PR

INTERNATIONAL CONSULTANCY OF THE YEAR (NOT UK BASED)

Trans-Arabian Creative Communications

INTERNATIONAL CONSULTANCY OF THE YEAR (UK BASED)

Edelman

SPECIALIST CONSULTANCY OF THE YEAR

London Communications Agency

AUTOMOTIVE

John Doe: Vauxhall Ampera Season at the Kings Cross Filling Station

BUSINESS TO BUSINESS

Octopus Group: The Global Golden Hour

BROADCAST (IN-HOUSE)

Eurostar and TVC: Eurostar Opening the Way to London 2012

BROADCAST (AGENCY)

MSL London: We can Rebuild Him – Bringing Bionic Vision to Britain

CONSUMER

British Airways: Home Advantage – London 2012 Games Campaign

CONSUMER – HIGH BUDGET

Hill+Knowlton Strategies: P&G Thank You Mum

CONSUMER – LOW BUDGET

Mischief: Happy Hens Lay Tastier Eggs

CORPORATE SOCIAL RESPONSIBILITY (AGENCY)

Unity: Shwoppers Not Keepers

CORPORATE SOCIAL RESPONSIBILITY (IN-HOUSE)

Nationwide Building Society: Driving Employee Engagement Through Citizenship at Nationwide

CORPORATE, FINANCIAL AND INVESTOR RELATIONS (AGENCY)

Brands2Life: Talent Insight is Foresight: Placing SHL at the Centre of the Talent Debate

CORPORATE, FINANCIAL AND INVESTOR RELATIONS (IN-HOUSE)

The Jockey Club: £25m Racecourse Bond: Launching the First Retail Bond in British Sport

CRISIS AND ISSUES MANAGEMENT (IN-HOUSE)

O2: Network Outage

CRISIS AND ISSUES MANAGEMENT (AGENCY)

Westco Ltd: Pork found in halal sausages in Westminster schools

DIGITAL AND NEW MEDIA (IN-HOUSE)

vInspired  and Unity: #ReverseRiots

DIGITAL AND NEW MEDIA (AGENCY)

Splendid Communications: Marmite Oxford Street Christmas Lights

EVALUATION (IN-HOUSE)

Ribena and Unity: Ribena Plus Play

EVALUATION (AGENCY)

Porter Novelli: How a Handful of Almonds Helped Jane to Snack Happy

HEALTH AND WELLBEING (IN-HOUSE)

RNIB: Spot the Signs campaign

HEALTH AND WELLBEING (AGENCY)

The Red Consultancy: Team Give Blood

INTERNAL COMMUNICATIONS (IN-HOUSE)Nationwide Building Society: Bringing Nationwide’s Financial Results to Life for our Employees

INTERNAL COMMUNICATIONS (AGENCY)

Onevoice Connect, Emanate London: Think Pink for Philips

INTERNATIONAL CAMPAIGN (IN-HOUSE)

International Fur Trade Federation: Reversing the Netherlands Trade Ban on Fox and Chinchilla Fur

 INTERNATIONAL CAMPAIGN (AGENCY)

APCO Worldwide: TV9: The Free Press Georgia Movement

MEDIA RELATIONS (IN-HOUSE)

Grant Thornton UK: Acing Budget 2013 Through Fun and Insight

MEDIA RELATIONS (AGENCY)

Mischief: Cake Hotel

NOT-FOR-PROFIT AND CHARITY (IN-HOUSE)

vInspired and Unity: #ReverseRiots

NOT-FOR-PROFIT AND CHARITY (AGENCY)

Kallaway: The Launch of the Mary Rose Museum

PUBLIC AFFAIRS (AGENCY)

Hanover Communications: Abolishing the Beer Duty Escalator

PUBLIC AFFAIRS (IN-HOUSE)

Cancer Research UK: A Voice for Radiotherapy

PUBLIC SECTOR, VALUE FOR MONEY (AGENCY)

Cater & Co. The Social Kinetic: JoinedUp Health & Care for South Devon

PUBLIC SECTOR, VALUE FOR MONEY (IN-HOUSE)

Surrey Police: Gone in 60 Seconds

TECHNOLOGY (AGENCY)

The Red Consultancy: RootMetrics: From Nowhere to Everywhere in Three Months

TECHNOLOGY (IN-HOUSE)

EE: The Launch of EE

CAMPAIGN OF THE YEAR (IN-HOUSE)

vInspired and Unity: #ReverseRiots

CAMPAIGN OF THE YEAR (AGENCY)

Mischief: Happier Hens Lay Tastier Eggs

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About PRCA

Who we are: Founded in 1969, the PRCA is the largest PR association in Europe, representing 12,000 people in agencies, in-house communications teams, and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 350 agency members from around the world, including the majority of the top 150 UK consultancies. We also represent over 150 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

Contact
photo:Matt Cartmell
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Matt Cartmell
Communications, Marketing and Events Director
020 7233 6026
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