PRCA and PRWeek launch PR Internships Awards 2017

The PRCA and PRWeek have launched the PR Internships Awards 2017, to celebrate excellence in both PR internships and interns.

The PR Internships Awards 2017 are now open for entries, the latest step in the PRCA and PRWeek’s broader campaign to improve standards and recognise quality internships. There are two categories: Best Internship Programme, and Best Intern. You can find out more here.

The awards conclude the joint PRWeek/PRCA PR Internships For All (PRIFA) initiative, which was launched in 2014 to lead a concerted drive to bring more young people from diverse backgrounds into the PR profession. All the organisations that have participated in the 2016/17 PRIFA initiative may now enter the awards for free; for organisations that have not participated in the campaign there is a charge of £70 + VAT per entry.

Francis Ingham MPRCA, PRCA Director General, said: “The PR Census 2016 revealed that the PR and communications industry is 91% white and 89% British. The industry cannot continue to ignore this issue and must do more to ensure that we are recruiting the brightest talent from diverse socio-economic backgrounds. On the bright side, there are several organisations in the industry that are making important strides in this area. The PR Internships Awards is a great opportunity to recognise these employers and to reward the best young talent in this industry.”

John Harrington, deputy editor at PRWeek, said: "With recruitment and retention of talent such a key challenge for the industry, the PR Internships Awards are a great way to signal the sector's commitment to developing talent at the grassroots - and are helping people take their first steps on the career ladder."

The deadline for entries is on Friday 26th May and the shortlist will be announced on Monday 5th June. Those shortlisted will be interviewed by a panel later that month and the winner will be announced at a ceremony in London on 6th July.

The PRCA and PRWeek’s focus on quality internships has also included the Intern Campaign, a commitment made by PR agencies to paying interns the National Minimum Wage or more. The PRCA also published its Intern Guidelines in 2013.

How to enter

Entries must be sent to by 17:00 Friday 26th May. Organisations that currently take part in the PRIFA scheme do not have to pay – check here to see if your organisation is involved. If you do not take part in PRIFA, there is a charge of £70 + VAT per entry, and this can be organised over email.

Best Internship Programme

Both PR agencies and in-house teams may enter by providing an outline of their internship programme, which should be no more than 600 words in length. This will be judged based on the following criteria:

  • Programme planning and structure
  • Support and activities the interns have engaged in
  • Diversity of interns
  • Number of interns
  • Retention and evaluation
  • Remember: all internships must pay the National Minimum Wage or more in order to be entered for this award

Best Intern

To enter an intern for this category, the intern must complete an outline of their internship, which should be no more than 600 words in length. The intern’s line manager is also required to complete a 300-word endorsement. Entries are open to anyone who interned between 1st May 2016 to 30th April 2017, and they do not need to currently be an intern. Entries will be judged based on the following criteria:

  • Enthusiasm and dedication
  • Innovative and creative approach to their role
  • Contribution to team morale and ethos
  • Ownership of projects
  • Remember: all interns must be paid the National Minimum Wage or more in order to be entered for this award



Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 49 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

photo:Matt Cartmell
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Matt Cartmell
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