PRCA announces name change and launches new website
The PRCA is delighted to announce is has today changed its name to the Public Relations and Communications Association, following a four-month industry-wide consultation.
To mark this move, the PRCA can also announce that it has a new logo and strapline, ‘The Power of Communication’, which reflects the huge value that organisations of all kinds now place on communications.
Finally, the PRCA is pleased to announce the launch of its new website. The website is aimed at providing a far improved user experience for members and anyone else wishing to out more from the leading PR membership association.
The website can be viewed at www.prca.org.uk.
The decision to seek opinions on whether or not the association should change its name from the Public Relations Consultants Association came as a result of two factors.
First, the PRCA has not limited its membership to consultants for a number of years, welcoming in-house teams since 2009 and individuals since 2011. Secondly, many practitioners no longer consider themselves to just offer PR due to the blurred lines that now exist in the industry.
The consultation period began in May when the association consulted its PR Council, members, and non-members alike to give their views. The Public Relations and Communications Association was the clear choice of the industry.
Once the responses had been collated, the findings were presented to the PRCA Board of Management on the 26th July. The Board agreed with the recommendation, noting that the name more accurately summarises what the association stands for.
Francis Ingham MPRCA, Director General, PRCA, said: “As the UK’s largest professional body for PR and communications practitioners, the PRCA represents people in every part of our industry -consultancies, in-house teams, freelancers, students. So our name needed to change, because the days when we were home only to agencies is long gone -we’re now the natural home of every serious PR and communications practitioner.
“We also made the sensible decision to change our logo and our strapline, but to keep the acronym PRCA: we truly do believe in the power of communication, so we know that when a brand has such strong recognition and authority, you ought to keep it.”
Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.
Who we represent: The PRCA currently has more than 400 agency members; 270 in-house PR and communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.