PRCA announces new services and growth at National Conference 2016

The Public Relations and Communications Association (PRCA) announced at its National Conference 2016 that it is launching new services along with strong growth for the association.

The PRCA National Conference, entitled ‘The Power of Communication’, saw 230 attendees from the world of PR and communications meet at BAFTA in London.

During his opening address, Francis Ingham MPRCA, Director General, PRCA, outlined plans to launch a service which will match PR and communications agencies with Non-Executive Directors, powered by recruitment consultancy BoldMove.

The move follows research revealing a huge demand for Non-Executive Directors in the industry, which is not currently being catered for.

Research by Question & Retain reported that 35% of agency leaders are either actively looking to recruit a Non-Executive Director now, or will be looking in the not too distant future. 41% defined the role of NEDs as being “an important voice in the context of other Board members”.

Respondents revealed that they are broadminded about the background of Non-Executive Directors, with 84% stating that they would consider hiring one into their business who has not previously worked in the PR and communications industry.

Speaking at BAFTA, Francis Ingham said: “Non-Executive Directors provide a hugely valuable service to the PR and communications industry, by making use of the insights and experiences that they have built throughout their careers. In particular, PR and communications consultancies are keen to draw learnings about running profitable businesses, regardless of the industry from which they came.”

Alongside this announcement, the PRCA revealed that it will be launching a new online version of its Communications Management Standard (CMS) audit, the hallmark of PR and communications excellence for agencies and in-house teams. Organisations will be able to undertake a self-service version of CMS by using an online platform.

The PRCA has seen financial growth of 14% over the 2015-16 financial year. The Association’s unaudited accounts for 2015-16 revealed that its turnover for the financial year 2015-16 was £2,892,992, building on £2,541,723 in the previous year. It made a surplus of £28,376 in 2015-2016, compared with £39,361 in 2014-2015.

The PRCA National Conference 2016 featured speakers including Sir Martin Sorrell FPRCA, CEO, WPP; Baroness Nicholson, United Kingdom Trade Envoy to Iraq and Executive Chairman of IBBC (Iraq Britain Business Council); Nick Ferrari, radio presenter and newspaper columnist; Alan Edwards MPRCA, Founder & Chairman, The Outside Organisation; and Rageh Omaar, International Affairs Editor, ITV.

The PRCA National Conference 2016 is officially sponsored by Paprika, The Work Crowd, Red Consultancy, Ketchum and Leap Films. PRWeek is the official media partner for the event.



About PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA currently has more than 400 agency members; 270 in-house PR and communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.

photo:Matt Cartmell
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Matt Cartmell
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