PRCA announces the winners of its National Awards 2016

The PRCA National Awards 2016 celebrated the very best individuals and campaigns from the PR and communications industry from across the UK.

Leading practitioners attended the PRCA National Awards 2016 at the Hilton on Park Lane on the evening of Tuesday, 8th November. The event, hosted by TV personality Rick Edwards, saw consultancies, individuals, and in-house teams compete for awards in 30 categories.

The big winners of the night were MHP/Engine and Pegasus, winning three awards each. MHP/Engine won the Consumer Award – High Budget, the Consultancy Public Sector, Value for Money Award, and the Consultancy Campaign of the Year Award, with their ‘Missing Type’ campaign.

Pegasus’ campaign ‘Sex Degrees of Separation’ won them both the Consumer Award – Low Budget, and the Health and Wellbeing Award. Pegasus also won the Specialist Consultancy of the Year Award, for which DawBell PR was highly commended. 

The In-house Automotive Award was awarded to Co-operative for its work on ‘Reviving Reaction for Motor Insurance’, and the team also won the In-house Corporate, Financial, and Investor Relations Award for ‘Co-op Funeralcare: A new generation for apprentices’.

The In-house Team of the Year Award – Public Sector was awarded to National Trust, with the team also winning the In-house Digital and New Media Award for its ‘Writing the Nation’s Ode to the Coast’ campaign.

Vodafone Group won the In-house International Campaign Award for its #BeStrong anti-bullying emojis, as well as the In-house Technology Award for its work on Vodafone’s Digital Library. 

The Consultancy Media Relations Award was won by Hope&Glory for its ‘Creating a Springboard onto the Household Ladder’ campaign. The consultancy also won the Medium Consultancy of the Year Award.

Age UK walked away with two awards for their campaign titled ‘No one should have no one at Christmas’. The campaign won them both the In-house Campaign of the Year Award and the In-house Not-for-Profit and Charity Award.

Winning the awards for individuals were: Michael Rennett, AxiCom, walking away with the Young Communicator of the Year Award; Claire Foster, Direct Line Group, winning the In-House Professional of the Year Award; and Frankie Cory, Mischief, who won the Consultancy Head(s) of the Year Award.

Francis Ingham MPRCA, Director General, PRCA, said: “Year on year I am impressed by the ingenuity and passion that are displayed by the winning campaigns, teams, and individuals. The PRCA National Awards highlight and celebrate the very best that the PR and communications industry has to offer.”

The full list of winners:

  • Automotive Award - Consultancy: Tin Man - Pulling Power: Giving Advanced Driving Courses Sex Appeal
  • Automotive Award - In-house: Co-operative - Revving reaction for motor insurance
  • Broadcast Award: Mischief – Shed of the Year
  • b2b Award: Atomic PR – BrexitScience
  • Consumer Award - Consultancy - High Budget: MHP/Engine - Missing Type
  • Consumer Award - Consultancy - Low Budget: Pegasus - Sex Degrees of Separation
  • Consumer Award - In-house: Experian - Me & My Money
  • Corporate, Financial and Investor Relations Award - Consultancy: Golin - 52 Weeks of Worldpay
  • Corporate, Financial and Investor Relations Award - In-house: Co-operative - Co-op Funeralcare: A new generation of apprentices
  • Corporate Social Responsibility Award - Consultancy: Weber Shandwick - Project Literacy, The Alphabet of Illiteracy
  • Corporate Social Responsibility Award - In-house: Starbucks Coffee Company - Red Cup Cheer
  • Crisis and Issues Management Award - Consultancy: Powerscourt - Supporting International Investors in the Greek Banks
  • Crisis and Issues Management Award - In-house: Battersea Dogs & Cats Home – Dangerous Dogs
  • Digital and New Media Award - Consultancy: Red Consultancy - Stephen Fry's Welcome to the UK
  • Digital and New Media Award - In-house: National Trust – Writing the Nation’s Ode to the Coast
  • Employee Engagement Award - Consultancy: Gong Communications - Dive in: The Festival for Diversity and Inclusion in Insurance
  • Employee Engagement Award - In-house: O2 - A Year of Celebration
  • Health and Wellbeing Award: Pegasus - Sex Degrees of Separation
  • International Campaign Award - Consultancy: Brands2Life - Bring in Your Parents #BIYP
  • International Campaign Award - In-house: Vodafone Group - #BeStrong Anti-bullying Emojis
  • Media Relations Award - Consultancy: Hope&Glory - Creating a Springboard onto the Household Ladder
  • Media Relations Award - In-house: Direct Line Group - A Storming Success
  • Not-For-Profit and Charity Award - Consultancy: Weber Shandwick - ActionAid, Washed Away
  • Not-For-Profit and Charity Award - In-house: Age UK - No one should have no one at Christmas (highly commended: British Heart Foundation - The Heart Attack Experience)
  • Public Sector, Value for Money Award - Consultancy: MHP/Engine - Missing Type
  • Public Sector, Value for Money Award In-house: Westminster City Council - Real Change
  • Technology Award - Consultancy: Cow - Keep Believing in Santa
  • Technology Award - In-house: Vodafone Group - Vodafone’s Digital Library
  • Specialist Consultancy of the Year: Pegasus (highly commended: DawBell PR)
  • International Consultancy of the Year: Porter Novelli
  • Mark Mellor Outstanding Contribution to the Industry Award: Tony Langham, Lansons
  • Young Communicator of the Year: Michael Rennett, AxiCom
  • In-house Professional of the Year: Claire Foster, Direct Line Group
  • Consultancy Head of the Year Award: Frankie Cory, Mischief
  • Campaign of the Year Award - Consutlancy: MHP/Engine - Missing Type
  • Campaign of the Year -In-house: Age UK - No one should have no one at Christmas
  • In-house Team of the Year – Private Sector: Direct Line Group
  • In-house Team of the Year – Public Sector: National Trust
  • Large Consultancy of the Year: Instinctif Partners
  • Medium Consultancy of the Year: Hope&Glory
  • New Consultancy of the Year: Another Word Communications
  • Small Consultancy of the Year: The Romans



About the PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA currently has more than 400 agency members; 270 in-house PR and communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.

photo:Matt Cartmell
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Matt Cartmell
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