PRCA appoints Kevin Read to Board of Management
The PRCA is pleased to announce that Kevin Read MPRCA has been appointed to the PRCA Board of Management following a unanimous election.
Read is Chairman and Partner at Bell Pottinger with specific responsibility for running its Corporate, Brand, Digital, Design and Consumer practices. He specialises in multi-territory communication campaigns and has spearheaded the development of Bell Pottinger's integrated communications offer.
Kevin Read MPRCA, Chairman and Partner, Bell Pottinger, said: "The PRCA is a major driving force for change and best practice across the communications industry. It is an advocate of innovative approaches, embracing classical and digital communications solutions. It is also forthright in accepting that modern PR is about providing integrated business solutions. Given the PRCA's progressive and modern agenda I am delighted to join its management board and to help drive the highest industry standards."
Francis Ingham MPRCA, Director General, PRCA, said: “It is with great pleasure that we welcome Kevin to the PRCA Board of Management. His expertise in handling global communications campaigns and his experience of leading the iconic Bell Pottinger brand makes him a real asset to the Board of Management.”
The PRCA’s 17-strong Board of Management oversees a combined business revenue of £326million. To find out more, click here.
Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.
Who we represent: The PRCA currently has more than 400 agency members; 270 in-house PR and communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.