PRCA beats Newspaper Licensing Agency at Court of Justice of the EU
The PRCA today won a landmark ruling against the Newspaper Licensing Agency at the Court of Justice of the European Union (CJEU), handing Internet users the right to browse online freely without the threat of infringing copyright law.
The CJEU accepted all of the arguments of the PRCA and Meltwater against the Newspaper Licensing Agency (NLA), that browsing and viewing articles online does not require authorisation from the copyright holder, following a battle through the UK courts that began in 2010. The judgment means that Internet users are now protected by the temporary copy exception of EU copyright law when they read or browse content online.
PRCA Director General Francis Ingham said: "We are utterly delighted that the CJEU has accepted all of our arguments against the NLA, which represents eight national newspapers. The Court of Justice, like the Supreme Court before them, understands that the NLA's attempts to charge for reading online content do not just affect the PR world, but the fundamental rights of all EU citizens to browse the Internet. This is a huge step in the right direction for the courts as they seek ways to deal with the thorny issues of Internet use and copyright law."
"We are pleased that we have stood up for the PR industry –along with Meltwater - when everyone else rolled over."
Jorn Lyseggen, CEO of Meltwater, said: "We are pleased that the European Court of Justice has stepped in to set an important precedent for Internet freedom across the European Union. This ruling serves the interests of business, technology and millions of Internet users and ensures protection from being accused of copyright infringement. Meltwater is a strong believer in copyright and a strong supporter of a sustainable, independent press. However, we are pleased that the Court has interpreted the copyright law in a way that allows citizens to use the Internet without fear of unintentional infringement."
In April 2013, the Supreme Court ruled that anyone should be free to visit and read or browse a newspaper website without fear of infringing copyright law. In his judgment, Lord Jonathan Sumption explained it was desirable that any decision on the point of accessing such content be referred to the Court of Justice of the European Union.
In a previous UK Copyright Tribunal ruling, the PRCA and Meltwater were successful in reducing the fees for all businesses, saving millions for UK businesses.
For further background on this case, please read here.
The Court (Fourth Chamber) rules:
"Article 5 of Directive 2001/29/EC of the European Parliament and of the Council of 22 May 2001 on the harmonisation of certain aspects of copyright and related rights in the information society must be interpreted as meaning that the copies on the user’s computer screen and the copies in the internet ‘cache’ of that computer’s hard disk, made by an end-user in the course of viewing a website, satisfy the conditions that those copies must be temporary, that they must be transient or incidental in nature and that they must constitute an integral and essential part of a technological process, as well as the conditions laid down in Article 5(5) of that directive, and that they may therefore be made without the authorisation of the copyright holders."
Who we are: Founded in 1969, the PRCA is the largest PR association in Europe, representing 12,000 people in agencies, in-house communications teams, and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.
Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 350 agency members from around the world, including the majority of the top 150 UK consultancies. We also represent over 150 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.