London,
23
February
2017

PRCA City and Financial Awards 2017 reveal the best in city communications

Instinctif Partners and Schroders defend their titles as best agency and best in-house team respectively

The PRCA’s second annual PRCA City and Financial Awards saw winners take away awards in 16 categories, at an event which celebrated the very best of the financial PR and communications industry.

The black tie event brought together 160 leading city PR and communications experts at the Merchant Taylors Hall on the evening of 22nd February, hosted by David Buik, the financial commentator. The awards were held by the PRCA in support of its charitable partner, The City of London Company of PR Practitioners.

Big winners on the night included Schroders, which successfully defended its title as In-house Team of the Year, sponsored by JFL; and Instinctif Partners, which for the second time won City Agency of the Year, sponsored by Kantar Media. Instinctif also won the Best Annual Report Award for its AGCO annual report.

The Outstanding Contribution to City PR and Communications Award, sponsored by Hudson Sandler, went to Peter Wilson-Smith, Director, Meritus. The Rising Star of the Year Award, sponsored by Milk & Honey PR, went to Abigail Van-West, Senior Programme Manager, Hotwire.

The Best City Journalist Award, sponsored by Hudson Sandler, went to Nils Pratley, Financial Editor, The Guardian.

The awards also saw the Clarity in Charity Communications Award, a partnership between the Company of PR Practitioners and the Worshipful Company of Glaziers and Painters of Glass, aimed at those within the charitable sector whose communications have truly made a difference ‘against the odds’. The award was handed to Caroline Diehl, Chief Executive and Founder, Media Trust.

Now in its 23rd year, Media Trust helps to give charities reach and engage with new audiences. Media Trust provides charities with training, film production, news distribution and volunteers from the media industry with the aim of giving them a stronger voice.

Best M&A or Communications in Support of a Transaction Award, sponsored by Capstone Hill, went to Maitland, for its Defending SVG Capital and its Shareholders – Hostile Bid Situation campaign.

The Best IPO Campaign Award, sponsored by IR Society, went to Powerscourt for the Dong Energy IPO.

The Best Change Management Campaign, sponsored by Communicate Magazine, went to FleishmanHillard-Fishburn for Take Five.

Best Crisis Communications Campaign went to Lansons and PPF for Protecting People’s Pensions: Managing the Reputation of the Pension Lifeboat. Lansons also won the best Accountancy Communications Campaign Award for its Spanish Property Crash: The UK Fightback campaign.

Best Banking Communications Campaign, sponsored by Cision, went to DRP for Lloyds Banking Group.

Best Strategic Communications of Corporate Brand Campaign, sponsored by Reuben Sinclair, went to Haggie for Introducing Ed.

Best Social Media Campaign went to FTI Consulting for British Land’s Official Instagrammer-in-Residence.

Speaking at the awards, Francis Ingham MPRCA, PRCA Director General and Master of the Company of PR Practitioners, said: “It has been another fantastic year for the City PR and communications industry. The UK’s City PR industry leads the world as a creative powerhouse and example of great communications.”

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About PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

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Matt Cartmell
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