London,
07
November
2016

PRCA Confirms Speakers for its second #SMWiBristol Panel Debate

The British arm of Social Media Week, an international festival of social media, is for the first time being held outside the capital in Bristol, a city known for its technological innovation and creative industry.

Hosted by Bristol Media, the week, running from November 14th to November 18th, will be joining the world stage to run in tandem alongside similar events being held in international centres for digital innovation including Delhi, Dubai, Copenhagen, Chicago, Rotterdam and Santiago.

PRCA is a proud partner of #SMWiBristol, and as such will be hosting two consecutive panel discussions tackling some of the most pertinent challenges in social media today on Wednesday 16th November, at OVO Energy, Bristol.

We are delighted to announce the confirmed speakers for the second panel discussion, Responsibility for social: where should it sit in your organisation?

Chairing the discussion will be Sophie Joyce, head of communications at law firm Foot Anstey (@footanstey). With a wealth of experience in communications across both public and private sectors, Sophie has headed up the communications for nationally recognised firms (including Foot Anstey, Bond Dickinson and UNITE) for the last five years. With such a diverse background, Sophie will provide the perfect lead for a discussion exploring the different functions social media could and should be used for depending on the nature of the organisation, and how this impacts on where responsibility for this should sit.

Representing the public sector will be Tanya Croft (@tanyacroft1), head of corporate communications at Devon and Cornwall police. With a history of public and third sector PR, Tanya’s considerable experience in online crisis communications, and her expertise in overseeing social media strategies that build trust and two-way rapport with the public, is unprecedented. Her unique perspective will offer guidance to anyone devising a social media communications strategy that is integral to social and public life.

Melanie Seasons, head of social media at OVO Energy (@OVOEnergy), has a prolific history of delivering content-rich, consumer-focussed social media strategies that have taken the reputation of current and previous employers from strength to strength. With an impressive track record including innovative online food order service Just Eat (@JustEatUK), automotive giant Nissan, and a social media agency lead for clients such as Amex, Panasonic, Royal Mail and AXA, Melanie has proven her expertise in engaging consumers and bolstering online presence time and again. Melanie’s understanding of the importance of a logistically flawless strategy promises to flag and guide important considerations around how to place and use social media in any customer-facing environment.

GWR rail services (@GWRUK) is a historic institution, and has provided travel into and out of the South West since the railway was constructed and opened by Isambard Kingdom Brunel in 1838. Straddling the functions of public service and consumer engagement, its social media presence must draw on expertise from a number of areas. With a nine-year history of success in commercial travel communications, Dan Panes is head of communications at GWR. He will be exploring how you devise a multi-faceted social media strategy, when responsibility for online public engagement could sit with so many different departments.

Tickets are on sale from the Bristol Media website. To find out more and book your tickets, please click here

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About the PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA currently has more than 400 agency members; 270 in-house PR and communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.

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photo:Matt Cartmell
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Matt Cartmell
Communications, Marketing and Events Director
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