London,
05
April
2017

PRCA Digital Awards 2017 recognise the leaders in digital PR and communications

The PRCA’s inaugural PRCA Digital Awards saw winners take away awards in 13 categories, at an event which celebrated the very best of digital and social media PR and communications.

The black tie event brought together 200 practitioners at the St. Pancras Renaissance London Hotel on the evening of 4th April, hosted by Hattie Hayridge, the comedienne.

Big winners of the night included Weber Shandwick, which won Digital Agency of the Year and also picked up two awards for its #Brutalcut campaign for Action Aid UK – Best Use of Social Influencers and Best Use of Video.

The Metropolitan Police Service won In-house Digital Team of the Year.

The Outstanding Contribution to Digital PR and Communications award went to Stephen Waddington MPRCA, Partner and Chief Engagement Officer, Ketchum, who the judges praised as “a hugely influential force in digital communications, who has driven many initiatives to push the PR industry forward, particularly when it comes to new technologies”.

The Best Digital Journalist / Blogger award went to Ben Smith FPRCA, Founder, PRmoment.

The Best Use of Paid Media award went to Threepipe for its campaign for the Food Standards Agency, Increasing Consumer Awareness of the Food Hygiene Rating Scheme.

The Best Use of Reporting and Measurement in a Campaign award went to Worship Digital for its CORGI HomePlan campaign.

Best Use of a Specific Platform in a Campaign went to Hope&Glory and STRIPPD for #pimpmyprotein: Creating a Cult Fitness Brand. Best Digital Marketing Campaign also went to Hope&Glory, this time in partnership with Virgin Active, for the We’ve got a Workout for That… campaign.

Best Use of Content Marketing in a Campaign went to Mischief for its Joy of Sticks campaign for the National Trust.

British Heart Foundation picked up the Best Social Media Campaign award for the #RestartaHeart campaign.

Digital Professional of the Year Award went to Ellie Schofield MPRCA, Senior Digital Manager, Grayling.

Speaking at the awards, Francis Ingham MPRCA, PRCA Director General, said: “The PR and communications industry should be proud of its position at the forefront of ground-breaking digital and social media campaigns. The judges have seen some superb examples of cutting edge campaign work, and their decision-making was made all-the-more difficult because of it. Congratulations to all of our winners."

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About PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

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Matt Cartmell
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