PRCA Ethical Champions rewards the most ethical agencies in PR and communications

The PRCA’s inaugural Ethical Champions saw agencies in five categories achieve recognition as leaders in ethical excellence.

Ethical Champions is the latest step in the PRCA’s work to raise standards and celebrate those who uphold the highest standards, providing a guiding light for the entire PR and communications industry.

There were five categories:

  • Very small agency: Up to £500k turnover
  • Small agency: £501k to £1.5m turnover
  • Medium agency: £1.51m to £2.5m turnover
  • Large agency: £2.51m to £5m turnover
  • Very large agency: More than £5m turnover

The winners are: Lansons in the Very Large Agency category; Citypress in the Large Agency category; Dynamo in the Medium Agency Category; Muckle Media in the Small Agency category; and Long Run Works in the Very Small Agency category.

Francis Ingham MPRCA, Director General, PRCA, said: “One of the PRCA’s key priorities is to raise ethical standards within the PR and communications industry, which is why we launched Ethical Champions. Once again, we have been hugely impressed by the fact that this industry actively wants to be held to the most rigorous professional and ethical expectations. Congratulations to all of our winners, and thank you to everyone for getting involved in Ethical Champions 2017.”

To be an Ethical Champion PR and communications agencies had to demonstrate the following four key attributes:

Staff welfare: Do you believe that a happy, healthy staff leads to a better service for clients? Do you do the utmost to ensure their wellbeing?

Ethical account management: Are you mindful of the moral aspects of account work? Are your staff encouraged to express their own ethical concerns?

Recruitment and retention: How do you ensure that interview candidates are sourced from the broadest pool? How do you ensure that interns are given valuable, structured internships?

Ethical business practices: What structures do you have in place to ensure that the way that you do business is as ethical as possible?



About PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

photo:Matt Cartmell
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Matt Cartmell
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