PRCA launches digital platform to empower industry in CPD Programme

PR and communications practitioners can now take control of their professional development with the launch of an industry-leading online platform which will act as the hub for the PRCA’s Continuous Professional Development (CPD) programme.

The PRCA CPD Programme utilises an easy-to-use online platform that encourages practitioners to plan, record, and reflect on learning goals and achievements. The platform also allows you to build your Personal Development Plan and upload your qualifications. This ensures that all learning and development is kept in one place in an easy-to-access platform with customer service support.

The following 17 have partnered with the CPD programme:

  • Association of Police Communicators
  • Association of Professional Political Consultants
  • Communicate Magazine
  • The Drum
  • Global Women in PR
  • Gorkana
  • The Holmes Report
  • The Institute of Promotional Marketing
  • The Investor Relations Society
  • LGcommunications
  • Local Government Association
  • PRmoment
  • PRWeek
  • Transform Magazine
  • Westco
  • Women in PA
  • Women in PR

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The platform enables users to track, schedule, and review their annual CPD points through formal and informal activities. It may be used by both members and non-members of the PRCA.

Formal activities include training courses, qualifications, conferences, lectures and seminars, e-learning courses, events, mentoring, and coaching. Informal activities include reading books, articles or blogs, preparing award entries, revising for exams, carrying out research projects, and webinars and podcasts.

Crucially, individuals will be able to accrue CPD points from development opportunities provided by the PRCA and the 17 partners.

To successfully complete the programme each year, participants must log at least 160 development points on the platform.

There are limits on the amount of points that can be logged on certain activities, in order to encourage users to develop a broad portfolio of CPD activities. And to complete the programme each year, users must successfully include some activity the primary focus of which is PR and communications ethics.

Alison Clarke FPRCA, Principal, Alison Clarke Communications and Chairman, PRCA CPD Programme, said: “With the launch of this platform, the PRCA CPD Programme is now officially open for business. And like the programme, the platform is free, easy to use, and universal for everyone across the industry.”

“We encourage everyone in PR and communications, be they an employer, a practitioner, a training provider, or a content source, to play a part in improving the professionalism of the industry.”


About PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA currently has more than 400 agency members; 270 in-house PR and communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.

photo:Matt Cartmell
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Matt Cartmell
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