PRCA launches Ethical Champions

The Public Relations and Communications Association (PRCA) has launched a new standard of excellence to recognise the PR and communications agencies that are ethical and proud of it.

Ethical Champions is the latest step in the PRCA’s work to raise standards and celebrate those who uphold the highest standards, providing a guiding light for the entire PR and communications industry.

Francis Ingham MPRCA, Director General, PRCA, said: “One of the PRCA’s key priorities is to raise ethical standards within the PR and communications industry, and Ethical Champions is a new way to recognise the consultancies that are doing their best to be model employers, recruiters, account handlers and businesses.”

To be an Ethical Champion you must demonstrate the following four key attributes:

Staff welfare: Do you believe that a happy, healthy staff leads to a better service for clients? Do you do the utmost to ensure their wellbeing?

Ethical account management: Are you mindful of the moral aspects of account work? Are your staff encouraged to express their own ethical concerns?

Recruitment and retention: How do you ensure that interview candidates are sourced from the broadest pool? How do you ensure that interns are given valuable, structured internships?

Ethical business practices: What structures do you have in place to ensure that the way that you do business is as ethical as possible?

Those entering should provide up to 1,000 words responding to all four areas, in order to provide a 360 degree insight into the ethical positioning of the agency. The winners will be announced at a free-to-attend drinks reception in March. The entry fee is £115+VAT per entry.

There are four categories:

  • Small agency: Up to £1.5m turnover
  • Medium agency: £1.51m to £2.5m turnover
  • Large agency: £2.5m to £5m turnover
  • Very large agency: More than £5m turnover

To find out more, click here:



About PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

photo:Matt Cartmell
Add me on LinkedIn
Matt Cartmell
Communications, Marketing and Events Director
020 7233 6026
Share this release
Share on: Twitter
Share on: Facebook
Share on: LinkedIn
Latest news