PRCA responds to ORCL consultation: relevancy and codes of conduct
Responding to the latest Office of the Registrar of Consultant Lobbyists (ORCL) consultation, the PRCA has stated that there is no merit whatsoever in the creation of a new voluntary code for registrants.
The response also establishes the standard for relevancy. Codes must contain a specific reference to public affairs; they must be applicable to more than one organisation; they must have disciplinary and expulsion mechanisms which are independent of the organisation; they must be regularly reviewed; they must be publicly accessible; and they cannot contain provisions inconsistent with the main codes.
The full PRCA response can be viewed here.
Nicholas Henry Dunn-McAfee MPRCA, Head of Public Affairs, Policy, and Research, PRCA, said: “It is clear to us – as I am sure it is to other stakeholders – that there is no merit or appetite for the creation of a new, voluntary code as a result of this consultation. We have also set out a strict standard for codes that appear on the Register to ensure they are relevant."
Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.
Who we represent: The PRCA currently has more than 400 agency members; 270 in-house PR and communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.