PRCA Review of Political Predictions: Workstreams, advisory panel, and research partner announced

The PRCA has announced that its Review of Political Predictions will focus on issues including the “Westminster Bubble”, populism, and political campaigns, across five workstreams led by experts in each area.

Aimed at addressing trust and confidence in political predictions, the Review – led by Andy Sawford MPRCA, Managing Partner and Co-owner, Connect Communications, and former Shadow Minister, and Nick de Bois, Chairman, UK Events Industry Board, and former MP – will focus on several, distinct areas:

  • Planning ahead in an uncertain world (led by Andy Sawford MPRCA, Managing Partner and Co-owner, Connect Communications)
  • What went wrong with academic political predictions and what might be done to improve them (led by Trevor Morris FPRCA, Professor, Richmond, The American International University in London)
  • The “Westminster Bubble”, metropolitan elite, and political predictions (led by Marshall Manson MPRCA, CEO, UK, Ogilvy Public Relations)
  • Populism and political predictions (led by Martha Dalton MPRCA, Managing Director, Lodestone Communications)
  • The role of political campaigns and their effectiveness (led by Dr. Matt Carter MPRCA, Founder, Message House)

Each workstream will be inviting major players from both our industry and from outside it to contribute through roundtables, by taking evidence and carrying out research from a variety of viewpoints. Each will feature as a chapter in the final Review publication, with a series of recommendations aimed at addressing their identified problem.

Alongside this qualitative output, the process also sees the Review partner with Opinium Research – members of the British Polling Council – to provide the necessary quantitative research to guide the process. Opinium’s input will also take into account the Council’s previous work in the area.

As well as those identifying and leading the workstreams, the Review has also appointed an Advisory Panel made up of those who have been vocal about the issues from across PRCA membership, the wider industry, the polling industry, and the broader political landscape. This panel is: Dr. Jansev Jamal, Research Manager, Dods Group; James Endersby, Managing Director, Opinium Research; Adam Drummond, Senior Research Manager, Opinium Research; Sam Burne James, News Editor, PRWeek; Emma Pointer MPRCA, Account Director, Weber Shandwick; and Flora Coleman MPRCA, Head of Government Relations, Transferwise.



About PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

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Matt Cartmell
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