PRCA to audit diversity credentials of the PR Industry

The PRCA’s internationally recognised Communications Management Standard (CMS) audit will review the diversity credentials of the PR industry for the first time.

The CMS audit of internal systems and structures combines elements of ISO9001 and Investors in People with criteria specific to the PR world.

The CMS audit for both agencies and in-house teams will now include a new compulsory module, which covers an organisation’s internal processes in regards to fair recruitment practices and diversity and equality policies. 

Francis Ingham, PRCA Director General, said: “Organisations cannot grow if everyone is the same, which is why equal access to the industry remains at the heart of the PRCA’s agenda. Good results come from good processes, and this is another tangible step towards creating a more diverse workforce.”

The new module is a success for the PRCA’s Diversity Network, launched earlier this year and chaired by Sport England’s Tanya Joseph and Jericho Chambers’ Robert Phillips. It also fulfils a recommendation of the PRCA’s independent Access Commission to barriers to PR, which reported its findings in 2011.

CMS is the mark of communications professionalism worldwide. Independently audited on a regular basis by Redfin Management LLP, CMS is the accepted kitemark of PR excellence and professionalism.


About PRCA

Who we are: Founded in 1969, the PRCA is the largest PR association in Europe, representing 12,000 people in agencies, in-house communications teams, and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 350 agency members from around the world, including the majority of the top 150 UK consultancies. We also represent over 150 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

photo:Matt Cartmell
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Matt Cartmell
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