PRCA to sponsor #PRFest
The Public Relations & Communications Association (PRCA) has today been announced as a main sponsor of the second #PRFest, which will take place on 15 and 16 June in Edinburgh ahead of the international festivals, AMEC and Cannes Lions.
#PRFest, which was launched in December last year, has a strong line-up of speakers and panellists, including: John Brown, Global Head of Engagement at Hotwire, Andrew Smith, Managing Director of Escherman, Nick Jones, formerly at NO.10 and Visa Europe, Sarah Hall, editor #FuturePRoof and Jim Hawker, Threepipe. Further speakers will be announced throughout January and February with the line-up available on the website.
Laura Sutherland the festival founder and chief at Scottish consultancy Aura PR said: “I am so pleased that PRCA has agreed come on board again this year, supporting an industry event which discusses industry issues and aims for practitioners to learn from expert speakers. It means we can cast our net widely via its membership, to attract attendees from across the UK.
“The aim of the festival is to bring all areas of PR, marketing and digital together to collaborate, learn and share best practice. It differs from conferences and other PR industry events because it doesn’t have an organisational agenda. It’s been developed from crowdsourcing content and a network of the best in the field.”
Francis Ingham MPRCA, Director General, PRCA, said: "We are delighted to be supporting #PRFest once again. The festival promises to be a great platform for practitioners to be part of the industry conversation and can act as a key event to help practitioners’ professional development."
Sutherland finished: “There will be more to announce in the coming weeks and I’d urge practitioners to consider using #PRFest as a platform for their professional development.”
Full details on the festival and ticket bookings, click here – the early bird discount is available until 5th February. PRCA members will benefit from a 10% discount on full price tickets from 6th February.
Updates also via Twitter @ThePRFest, Facebook and Instagram.
Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.
Who we represent: The PRCA currently has more than 400 agency members; 270 in-house PR and communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.