London,
20
February
2017

PRCA welcomes launch of Social Mobility Employer Index

The PRCA has welcomed the launch of the Social Mobility Employer Index, a new initiative which will rank employers on the contribution they make to social mobility and how open they are to talent from all backgrounds.

The joint initiative, launched by The Social Mobility Commission and the Social Mobility Foundation, will publish its Index in The Times this summer.

The PRCA has a long-standing commitment to improving diversity in the PR and Communications industry and strongly encourages PRCA members and the wider industry to participate in the index.

The PRCA has run several campaigns dedicated to addressing the lack of diversity in the industry. The PRCA Intern Campaign is committed to making sure every intern gets a paid, meaningful internship, which is accessible to all.

The index is open for submissions until 3rd May. It is divided into seven sections, although employers are not expected to be able to answer every question or achieve a perfect score. The index is designed to provide a framework for employers to work towards. Employers have the opportunity to enter anonymously and receive detailed, confidential feedback on how they compare against their peers.

You can find out more information about the index here.

Francis Ingham MPRCA, PRCA Director General said:

“The PRCA strongly supports this initiative by the Social Mobility Commission. This marks an important step in the social mobility debate as the Index will encourage businesses to be more transparent about their recruitment practices. More importantly, this is an important exercise in sharing best practice on policies that will ultimately tackle the lack of diversity across industries.

“The industry is already committed to improving diversity in the industry, with 194 organisations featuring on the PRCA Intern campaign. However, our PR Census highlighted that more can be done to ensure that the industry is open to people from diverse socio-economic backgrounds.

“I encourage our members and the wider industry to participate in this latest initiative to ensure that our industry is recruiting the best and the brightest talent from all sectors of society.”

ENDS

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About PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

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Matt Cartmell
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