PRCA welcomes new Chairman and Vice-Chairman for its NextGen London Group
The PRCA is pleased to welcome Chloe August MPRCA and Greg Double MPRCA, as its new Chairman and Vice-Chairman of its PRCA NextGen London Group respectively.
August joins the Group as its new Chairman with almost a decade of experience working in PR & communications. She has worked on national consumer accounts for companies such as Marks & Spencer, EasyJet, and Specsavers, as well as for fashion and lifestyle brands such as Pretty Green and LighterLife. August now manages a team and has developed a training programme for practitioners at a range of levels.
Double becomes Vice-Chairman of the Group having worked at Frank PR for six years. He heads up Frank's campaigns team, which focuses on the delivering high impact, creative and innovative projects across multiple channels. Double’s passion comes from connecting creativity with practicality which he demonstrated working on campaigns such as ‘Not on the Moon’ for MyVoucherCode and the ‘bwin Skills Series’, featuring athletes such as Gareth Bale and Wayne Rooney.
Chloe August CMPRCA, Senior Account Director, iris Culture, said: "I have been a long time admirer of the PRCA Next Gen group, and want to thank Laura Weston for all of the groundbreaking work she delivered as Chairman.
“We have high ambitions for the group and want to make sure it continues as a forum that provides the under 30s with a voice within the PR industry, as well offers a supportive network for those who would like to enter the industry or are in the formative years of their career.
“In an industry as fast-paced as PR, new technologies and trends are constantly shaping your creative, strategic approach and invariably it is younger people who become the early adopters for new developments; we want to harness the forward thinking nature of the group to help inform our sessions and highlight the skills they can bring to both their career and the wider PR industry.”
Greg Double MPRCA, Head of Campaigns, Frank PR, said: “I have been blessed to have some great mentors whom have helped shape my career and ensured that I retained a passion for an industry that can occasionally test your will.
“As well as hoping to impart the same sort of wisdom that drove me on, it's really important to remember that, even when you're just starting, advice is not a one-way street. The fact that the members of the Next Gen group will inevitably be connected to the latest trends and cultural insights, provides them with a fair amount of power in our industry, and our job will be to help them harness this advantage to deliver great work for their own companies and clients alike."
For more information on the NextGen London Group and to sign up for the Group, please click here.
Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.
Who we represent: The PRCA currently has more than 400 agency members; 270 in-house PR and communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.