Shortlist announced for Young PR Lions 2016 competition

The Public Relations Consultants Association (PRCA) has announced the shortlist for the Young PR Lions UK competition to find the best young PR professionals in the country.

Six teams have been shortlisted to win the accolade this year and one of them will be heading to the Cannes Lions International Festival of Creativity to take part in the international competition on 19th June 2016. Each team is made up of two PR agency professionals aged 30 or under, an increase from the previous years’ 28 years old age limit.

The shortlisted agency teams are:

  • Cohn & Wolfe – Emma-Naomi Van Braningen MPRCA and Felicity Haslehurst MPRCA
  • FleishmanHillard Fishburn – Adam Gaworski MPRCA and Amelie Exton MPRCA
  • Hotwire – Tom Rouse MPRCA and Matt Noble MPRCA
  • Hotwire – Matt Watson MPCRA and Paul Stollery MPRCA
  • salt – Kiera Donovan MPRCA and Joshua Eyre MPRCA
  • WE Communications – Naiema Ashraf MPRCA and Hugh Adams MPRCA

The six agencies have been narrowed down from 40 UK competitors, after responding to a brief set by the National Society for the Prevention of Cruelty to Children (NSPCC), which performed as the ‘client’. Participating agencies had 24 hours to create a campaign.

The shortlisted teams will be asked to deliver a five minute presentation explaining their PR campaign on the 22nd March at H+K Strategies in London. Following this, there will be a five minute Q&A session.

The judging panel are: Candace Kuss MPRCA, Director of Social Media, H+K Strategies; Jo-ann Robertson MPRCA, Partner and Deputy CEO, Ketchum London; Bo Hellberg MPRCA, Executive Creative Director, Edelman; Marshall Manson MPRCA, CEO, Ogilvy Public Relations; Francis Ingham MPRCA, Director General, PRCA; and Keely Scanlan MPRCA, Communications Officer, NSPCC.

Following this, the winning UK team will be announced on Wednesday 23rd March and will receive complimentary flights, accommodation and delegate passes to the Cannes Lions International Festival of Creativity.

The team will then compete against representatives from more than 30 countries, delivering a presentation for a non-profit organisation in 24 hours that will be judged by a selected jury.

The International Communications Consultancy Organisation (ICCO) is the sponsor of the Young PR Lions competition to find the most talented young PR team in the world; and the PRCA is responsible for running the UK element of that competition to find the country's brightest and best young PR talent.


About ICCO

The International Communications Consultancy Organisation (ICCO) is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe in Europe, Africa, Asia, the Americas and Australia. Collectively, these associations represent some 2,500 PR firms.


About PRCA

Who we are: Founded in 1969, the PRCA is a UK-based PR membership body, operating in 45 countries around the world. We represent in excess of 20,000 people across the whole range of the PR industry. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.


What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.


How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.


Who we represent: The PRCA currently has more than 350 agency members; over 250 in-house communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.

photo:Matt Cartmell
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Matt Cartmell
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