Successful completion of PRCA Apprenticeship secures promotion for Montage Communications’ Chloe Young
Following the successful completion of her PRCA Level 4 Higher Diploma in Public Relations, Montage Communications has promoted Chloe Young to PR & Social Media Executive.
Chloe joined the award-winning agency in October 2015. The team at Montage are experts in consumer retail marketing communications to help grow Food and Drink, FMCG and Homewares brands. Priding itself in crafting compelling brand stories to encourage consumers to Find, Love and Buy.
Nineteen-year-old Chloe says of the successful completion of her 15-month apprenticeship: “The content of my apprenticeship course, which is the equivalent to completing the first year at university, was relevant to all the activities I undertake daily in my role at Montage, which enabled me to put into practice all that I was learning.”
Aime Southgate MPRCA, Director of Montage Communications, adds: “We’re delighted that Chloe has successfully completed her apprenticeship and has been promoted in recognition of this achievement. The training the PRCA apprenticeship provides which includes monthly visits from a dedicated assessor, offers the perfect platform for those who haven’t taken the graduate route to achieve industry recognised qualifications, which are then instantly transferable into the workplace.”
Aime continues: “Working with a range of national and international clients, including Brabantia, Westminster Cheddar and SPHERO, 2016 has seen us achieve an impressive 36% increase in client acquisition. We’ve also appointed a new Junior Account Executive and will be announcing a new Digital Marketing Manager shortly. It’s great to start a new year in such a strong position and with a committed and skilled team in place to help us further grow the business.”
Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.