Team GB joins PRCA to further professionalise and measure performance

The PRCA is pleased to announce that the British Olympic Association (BOA) has joined the association to further professionalise and measure its performance within the PR and communications industry.

The BOA’s primary purpose is to: select, lead and manage Team GB at Olympic and Olympic Winter Games and develop the Olympic Movement and promote the principles and values of Olympism in Great Britain and Northern Ireland.

Team GB’s strapline – Believe in Extraordinary – encapsulates what drives Team GB athletes, how the nation is moved by the power of their achievements, and represents a motto to inspire us all to believe that we too can achieve our personal best.

Earlier this year Team GB created history by amassing a record 67 medals and finished second in the medal table, and in doing so became the first nation in Olympic history to win more medals at the Games that immediately followed the one they hosted.

Scott Field MPRCA, Director of Communications, BOA, said: “The development of our communications and PR function is critical to support our future business objectives. In joining the PRCA we can see real value in terms of using their insight and development tools to further evolve our strategies.”

Francis Ingham MPRCA, Director General, PRCA, said: “It’s a real pleasure to welcome Team GB to the PRCA. The PRCA has been focusing on the value of measuring performance for some time now and for Team GB to join the association citing this as a reason, demonstrates our achievements.”


About the PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA currently has more than 400 agency members; 270 in-house PR and communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.

photo:Matt Cartmell
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Matt Cartmell
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