London,
22
February
2017

The Romans’ Ottilie Ratcliffe and Jack Davy win UK Young Lions PR Competition 2017

PRCA is pleased to announce that The Romans’ team of Ottilie Ratcliffe MPRCA and Jack Davy MPRCA have won the UK Young Lions PR Competition 2017, sponsored by ICCO, with their ‘#TOMHARDYLIVE’ campaign, and will go on to represent the UK at the Cannes Lions International Festival of Creativity.

This year’s UK competition saw 69 entries from teams of two under the age of 30, all responding to a brief from the British Heart Foundation, which performed as the ‘client’. Each team then had 24 hours to create a creative and effective campaign.

For the first time, PRCA has also awarded silver and bronze accolades. Winning silver is Asad Dhunna MPRCA and Sarita Shah MPRCA, Weber Shandwick, for their ‘British South Asians – Be More Randeep’ campaign. Winning bronze is Imogen Nation MPRCA and Tom Rouse MPRCA from Hotwire for their ‘Dying on Stage’ campaign.

Commenting on Ratcliffe and Davy’s campaign, the judges said their idea showed clarity and that the team had terrific confidence in presenting. Judges went on to say that they handled the Q&A well and had ‘the wow factor’.

Francis Ingham MPRCA, Director General, PRCA, said: “It is a great pleasure to announce Ottilie and Jack as the winners of this year’s UK Young Lions PR Competition. The team demonstrated a great amount of creativity with their campaign and should be very proud of their work. We wish them the best of luck in Cannes.”

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Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

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Matt Cartmell
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