PRCA Confidence Tracker: Industry defiant in face of COVID-19 challenge

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The majority of senior PR professionals remain confident in the future of their organisations, according to survey data released by the PRCA today. 
 
The PRCA Confidence Tracker revealed a net confidence score of +36 points amongst senior industry practitioners. The survey, which will be issued weekly, is designed to gauge levels of optimism amongst PR professionals during the COVID-19 crisis.

Senior agency and in-house professionals were asked: “How confident do you feel about the future of your organisation right now?”.
 
The findings were as follows:
 
- 18% very confident
- 36% quite confident
- 29% neither confident nor unconfident
- 11% not very confident
- 7% not confident at all
 
The data amounts to a net confidence rating of +36.
 
PRCA Director General, Francis Ingham MPRCA, commented:

“The PR industry remains remarkably confident in the face of these new challenges. Essentially, half of respondents are confident at the moment; a fifth are unconfident; and the rest are neutral. It’s a net confidence score of +36 points. We will be asking the same question of the same group of people every week for the foreseeable future, and reporting their responses, so that we can track how sentiment changes on a weekly basis.”
 
45 PR professionals completed the Pulse survey carried out by The Pulse Business between 27-30th March 2020.

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The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 66 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 40 PR associations across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication. 

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