LONDON, 31st March, 2020
The PRCA Confidence Tracker revealed a net confidence score of +36 points amongst senior industry practitioners. The survey, which will be issued weekly, is designed to gauge levels of optimism amongst PR professionals during the COVID-19 crisis.
Senior agency and in-house professionals were asked: “How confident do you feel about the future of your organisation right now?”.
The findings were as follows:
- 18% very confident
- 36% quite confident
- 29% neither confident nor unconfident
- 11% not very confident
- 7% not confident at all
The data amounts to a net confidence rating of +36.
PRCA Director General, Francis Ingham MPRCA, commented:
“The PR industry remains remarkably confident in the face of these new challenges. Essentially, half of respondents are confident at the moment; a fifth are unconfident; and the rest are neutral. It’s a net confidence score of +36 points. We will be asking the same question of the same group of people every week for the foreseeable future, and reporting their responses, so that we can track how sentiment changes on a weekly basis.”
45 PR professionals completed the Pulse survey carried out by The Pulse Business between 27-30th March 2020.
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