IPCC’s Code Red for Humanity report: What it means for communications

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The PRCA Climate Misinformation Strategy Group will host a free event exploring the UN’s Intergovernmental Panel on Climate Change’s (IPCC) ‘Code Red for Humanity’ report on Tuesday 28th September.
Hosted by New Scientist Chief Reporter and climate expert Adam Vaughan, the event aims to equip PR professionals with the knowledge and confidence needed to guide clients and employers towards positive action on climate change.

Adam will be joined by Tribal Impact Capital’s Co-Founder & Chief Impact Officer Amy Clarke.
The discussion takes place takes place at 12:30 BST on September 28th. PRCA members and non-members can book their free place here.
The session is the first in a series of free events from the PRCA Climate Misinformation Strategy Group in the run up to COP26. Earlier this year, the Group published a report exploring perceptions of misinformation and the climate crisis amongst PR professionals.
Climate Misinformation Strategy Group Chair John Brown FPRCA said:
“The IPCC report lays bare the scale and urgency of the crisis facing society. It’s critical that PR professionals develop the knowledge required to advise their clients and employers to take meaningful, evidence-based action on climate issues. This event offers our community the chance to do that.”

About PRCA
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.