Julia Craggs wins Reginald Watts Prize for Insight

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The PRCA is pleased to announce that Julia Craggs MPRCA, Account Executive, 80:20 Communications, has won the second annual Reginald Watts Prize for Insight.

The prize saw PR and communications practitioners aged 25 and under enter essays of up to 1,000 words, responding to the following brief: ‘Public relations today is horrible. Any dope, any nitwit, any idiot can call him or herself a public relations practitioner.” Edward Bernays, 1991. Is he right?’

Francis Ingham MPRCA, Director General, PRCA, said: “I am delighted to announce the we have awarded the Reginald Watts Prize to Julia Craggs. This is the second year we have run this Prize and I have to say that we have been blown away by both the number of entries, and the standard of entries. Julia’s essay was thoughtful, insightful, and creative. Her win is very well deserved.”

Along with a trophy, Craggs has been awarded a £500 prize.

The shortlist was decided by a judging panel of Andy Green MPRCA, Founder, StoryStartsHere; Claire Walker FPRCA, PRCA Fellow and CEO, Firefly Communications Group; Francis Ingham MPRCA, Director General, PRCA; Simona Morar, PR Awards Manager, Cannes Lion and Reginald Watts Prize 2016 winner; and Stephen Day MPRCA, Chief Executive of Burson Marsteller.  Entries were judged on their demonstration of intelligence, and the forward-looking viewpoints that are displayed.

Following the passing of former PRCA Chairman, CIPR President, and UK CEO of Burson Marsteller Reginald Watts FPRCA in 2016, the annual prize commemorates his thought leadership, writing, and forethought. The annual competition sees young participants challenged to write thought-provoking essays on the PR and communications industry. A different question is set each year.

The PRCA will be posting all of the finalists’ essays on The PRCA Blog, one per day, following the award-giving.


About the PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 55 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.