National Apprenticeship Week: Help #BuildTheFuture

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The PRCA is renewing its call this National Apprenticeship Week for employers to hire a PR apprentice and help talented individuals get the start they need to launch a long, successful career.
Running from 8th to 14th February, National Apprenticeship Week aims to shine a light on the stories and achievements of apprentices and employers across the country. Employers are encouraged to take part by showcasing the positive contributions of their apprentices, along with their perspectives on why apprentices can help #BuildTheFuture.
There is no better time to hire a PR apprentice. Following recent measures announced to help businesses recover from the pandemic, organisations that hire young apprentices before 31st March 2021 can receive cash payments of up to £3,000 per apprentice from the Government.
The PR Apprenticeship programme offers aspiring practitioners from all backgrounds the opportunity to work full-time in PR while undertaking on-the-job training and assessments. Apprentices work for 18-month periods, with 93% progressing to secure permanent employment in public relations.
PRCA Head of Apprenticeships, Stephanie Umebuani MPRCA, said:

“We’ve seen the pandemic have a devastating impact on the economy and the careers of so many talented young individuals. The good news is that hiring a PR apprentice can be part of the solution for both business and young people. With the Government’s cash incentives and the urgency to secure the best young talent, the time is now to invest in a PR apprentice and give your business a boost. I encourage our members to get involved in National Apprenticeship Week and shine a light on the incredible talent coming through.”

Apprenticeships and Skills Minister Gillian Keegan said:

“It has been fantastic to see how employers of all sizes have gone above and beyond to ensure apprentices can continue their studies during this unprecedented time. The week is also an opportunity to shine a light on how apprentices of all ages and backgrounds are helping to transform businesses across the country.”

The PRCA and PR Apprenticeships and Skills Group is hosting a special #PRCAAskTheapprentices event on 11th February, featuring past and present PR apprentices.

For more information about the PRCA PR Apprenticeship Programme, click here.

Get in touch with the PRCA Apprentices team here.

Stories from PRCA Apprentice Employers:

“We have hired three apprentices so far and they have all contributed significantly to our business, albeit in very different ways. It’s immensely satisfying to have insight from someone with a box-fresh perspective on the business, and to benefit from the energy of junior members of the team who are so diligent and willing to learn. One of the key values of the apprentice scheme is that the PRCA is there to support them with their training and career progression in addition to the support we are able to offer as a consultancy. The result is educated PR professionals with real-world experience who are well placed to continue their contributions to the industry in more senior roles.” - Daisy Rachlin, Client Services Director, Templemere PR
I think we are all missing F2F interaction to a certain extent, but I don’t believe it is having a detrimental effect on the apprenticeship programme. In many ways we are talking more as ‘one team’ by having our daily calls and I believe that our apprentice has benefitted by being more greatly involved with the company by attending more meetings than she would have done under normal circumstances. The removal of a daily commute has also given her more time to spend on her studies and she is now further along with her academic work than would usually be expected at this stage.” - Kate O’Sullivan, Managing Director, ADPR
“As an organisation, we would absolutely recommend the PRCA and their apprenticeship scheme – it’s superb!” - Rob Panting, Communications Manager, OxLEP
“The PRCA’s apprenticeship service presented our agency with a selection of high quality candidates suited best to agency. Our apprentice was supported by a dedicated mentor and assessor who provided assistance and encouragement throughout the programme.” - Sananur Meric, Senior Account Manager, Quantum PR
More employer testimonials
Stories from PRCA Apprentices:

“The mentorship and structured learning I received helped me to develop many skills and much insight in a short space of time, and I really appreciate having had this opportunity.” - Derrick Otchere, Special Projects and Events, Education and Employers

“I feel very confident that I have found the right path for me, and I feel incredibly lucky to have been given this opportunity. Every day I look forward to going to work, to writing, to creating, to doing something that I really enjoy.” - Molly McNaughton, PR Executive, Virgin Care

“My apprenticeship really supported my on-the-job training as I was able to implement new techniques I learnt through the coursework into my role.” - Amy Springett, PR & Communications Asst., Warner Bros.

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.