PR Census 2013 reveals that the PR industry has grown by over £2bn in two years

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The PR Census 2013 has today revealed that the UK PR industry is worth £9.62 billion – over £2 billion more than previous figures in 2011.

Launched today, the PR Census 2013 is the most comprehensive and authoritative analysis of the PR industry, developed by the Public Relations Consultants Association (PRCA) in conjunction with PRWeek and global research house YouGov.

The PR Census uses data from a survey of over 1,500 PR professionals, combined with information from the first PR Census published in 2011, the PRCA’s benchmarking studies, PRWeek’s 2013 Top 150 PR Consultancies, and Office of National Statistics tables.

Using these sources, YouGov has calculated that the PR industry contributes £9.62 billion to the UK economy, and has 62,000 employees.

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About PRCA

Who we are: Founded in 1969, the PRCA is the largest PR association in Europe, representing 12,000 people in agencies, in-house communications teams, and individuals. The PRCA promotes all aspects of public relations and internal communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA represents many of the major consultancies in the UK, and currently has more than 350 agency members from around the world, including the majority of the top 150 UK consultancies. We also represent over 150 in-house communications teams from multinationals, UK charities and leading UK public sector organisations.

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