Confidence Tracker: PR Industry Confidence Continues To Build

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The Public Relations and Communication’s (PRCA) Confidence Tracker this week sees optimism levels rise again, with PR leaders recording a net positivity score of +61 points; up from +56 points last week, and up from +36 points when the Tracker was launched on 31st March.

Senior in-house and agency professionals were asked ‘How confident do you feel about the future of your organisation right now?’
The findings were as follows (findings from 21st April, 7th April, and 31st March respectively in parenthesis):
Very confident: 22 (24, 15 18)
Quite confident: 51 (47, 38, 36)
Neither confident nor unconfident: 15 (15, 21; 29)
Not very confident: 7 (12, 15 11)
Not confident at all: 5 (3,10; 7)
The data amounts to a net confidence rating of +61 (+56, +28, +36).
Director General Francis Ingham MPRCA, said:

“Industry leaders are increasingly confident that they can weather the maelstrom of the moment. We know from our daily conversations with them that agency and in-house heads are reconfiguring their offerings and their teams so that they deliver efficiently and in a targeted manner. These are by no means easy times, but our industry is proving itself during them”
PR professionals completed the Pulse survey carried out by The Pulse Business.

31st March Confidence Tracker Report 
7th April Confidence Tracker Report.
21st April Confidence Tracker Report.

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 66 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 40 PR associations across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication. 

For more information, visit our website.