PR Industry Optimistic on UK Economy for First Time Since Brexit Referendum 

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For the first time since the Brexit Referendum of 2016, a majority of PR leaders have confidence in the wider UK economy.
The PRCA 2019/20 Q4 Economic Barometer tracks industry confidence on a quarterly basis. Released today, the most recent Barometer shows more PR leaders optimistic about the UK economy than pessimistic about it. This is the first time positive responses have outnumber negative ones since the summer of 2016.

The PRCA data shows a net expectation of +5 points; compared with a net expectation of -41 points at the same point in 2019.
Other key findings include:
Net optimism for leaders’ own consultancies +43 (21 in 2019)
Net optimism for wider PR industry +38 (+12 in 2019)
Hiring expectations +54 (+22 in 2019)
Francis Ingham MPRCA, Director General, PRCA, said: “For the first time in nearly four years, the PR industry is optimistic about the wider UK economy. To me, this is a pivotal moment, as economic uncertainty recedes, and overall confidence returns.
Our industry has always been optimistic about its future growth. But that optimism has been overshadowed in recent years by uncertainty about broader economic conditions. Happily, those clouds of concern appear to have been blown away.”


The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 66 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 40 PR associations across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.  

For more information, visit our website.