PRCA 2021 UK National Awards Winners Announced

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PRCA UK National Awards 2021 logo with 3Gem sponsor logo
More than 500 PR professionals from across the UK gathered at London’s InterContinental on Park Lane last night for the 2021 PRCA UK National Awards Ceremony.
 
The evening, hosted by Alastair Campbell, marked the first face-to-face UK National Awards ceremony since 13th November 2019.
 
The UK National Awards were sponsored by 3Gem (headline sponsor), CARMA, Censuswide, DeHavilland, Kantar, LexisNexis, Markettiers, Milk & Honey PR, Polpeo, Reuben Sinclair, and Vuelio.
 
PRCA Director General Francis Ingham MPRCA said:
 
“Congratulations to each of our winners and finalists! Over the past 12 months, our industry has proved its enormous reliance, importance, and power. Last night’s PRCA UK National Awards was an exclamation mark on its roaring return.”
 
Winners:
 
Corporate, Financial and Investor Relations Award sponsored by DeHavilland
Highly Commended:
Hope&Glory and American Express – Shop Small: WE’RE OPEN
Consultancy winner:
Third City – Youth Against Carbon
In-house winner:
Lloyds Banking Group
 
Health and Wellbeing Award
Highly Commended:
Ready10 – Ready10 and Wise Protec – ‘Wear A Bloody Mask’
Consultancy winner:
SHOOK – Stamp Out The Gap
In-house winner:
Novartis – Let’s Talk About the C Word
 
Digital and Social Media Award sponsored by 3Gem
Highly Commended:
Frank – Weetabix ‘n’ Beanz x Frank
Consultancy winner:
Hope&Glory – Alpha Universe: Building a Creative Community
In-house winner:
Gordonstoun – Promoting a school that parents can't visit
 
Broadcast Award sponsored by 3Gem
Consultancy winner:
W Communications – Fabric of the Community
In-house winner:
Metropolitan Police – Hard Calls Save Lives
 
Media Relations Award
Highly Commended:
NJRPR – The UK’s First Drive-In Wedding
Consultancy winner:
ENGINE Mischief – Tails.com, Raise The Woof!
In-house winner:
Hearst UK - ELLE x The September Social Mobility issue with Adwoa Aboah
 
Employee Engagement Award
Consultancy winner:
Weber Shandwick – UNMUTE for Unilever
In-house winner:
O2 – O2’s #SeeWhatYouCanDo
 
Consumer Award - High Budget sponsored by 3GEM
The Academy – Morrisons: Pandemic, Purpose and Planet
Highly Commended:
Red Consultancy – PlayStation 5 launch: Transport for London takeover
 
Consumer Award – Low Budget
Pic PR – Adopt-a-Grandparent
Highly Commended:
W Communications – Pizza in the Post
 
Public Sector, Value for Money Award
Consultancy winner:
Smarts – Speak Up For Allergies
In-house winner:
Metropolitan Police – Hard Calls Save Lives
Highly Commended:
Freshfield PR
 
Not-For-Profit & Charity Award sponsored by Lexis Nexis
Consultancy winner:
Ogilvy PR – Let’s Talk the Joy of Later Life Sex
In-house winner:
Marie Curie – Marie Curie leads grief to the front of the news agenda with the National Day of Reflection
Highly Commended:
W Communications – Fabric of the Community
 
B2B Award
Consultancy winner:
Common Industry – Rehab Press Office
In-house winner:
Government Communication Service, HMG – UK Brexit Transition
 
Purpose Award sponsored by Vuelio
Consultancy winner:
Brands2Life – LinkedIn Changemakers
In-house winner:
Met Office – Met Office for Schools and Teacher Tuesday
 
B2B Technology Award sponsored by 3Gem
Consultancy winner:
WE Communications – Aruba: At the Edge of Change
Highly Commended:
CCgroup – Fintech 2030: The industry view
 
Consumer Technology Award
Consultancy winner:
Red Consultancy – PlayStation 5 launch: Transport for London takeover
Highly Commended:
John Doe Group – Tesco Mobile – Super Subs
 
Crisis and Issues Management sponsored by Polpeo
Consultancy winner:
Interel Consulting
In-house winner:
Essity – Wiping Away Panic Buying
 
International Campaign Award sponsored by Markettiers
Consultancy winner:
The Academy – Nokia: One Epic Shoot
In-house winner:
Government Communication Service, HMG – UK Brexit Transition
Highly Commended:
Weber Shandwick – My Shade of Pink for Roche
 
Automotive Award sponsored by CARMA
Winner:
Ogilvy PR - Fordswitch
Highly Commended:
LNER & Tin Man - Sustainable train travel on track
 
Diversity, Equity, and Inclusion Award sponsored by Milk & Honey PR
Consultancy winner:
Brands2Life – LinkedIn Changemakers
In-house winner:
LNER – Celebrating International Women’s Day 2021 by LNER
Highly Commended:
Pretty Green – My Hair Won’t Be Silenced
 
Diversity Award sponsored by Reuben Sinclair
Winner:
Ketchum
Highly Commended:
W Communications
 
Industry trailblazer
Winners:
Sheeraz Gulsher and Darain Faraz
 
Specialist Consultancy of the Year
Winner:
BECG
Highly Commended:
Greenhouse PR
 
International Consultancy of the Year sponsored by Kantar
Winner:
Real Chemistry
 
Young Communicator of the Year
Winner:
Harriet Southwood, Alzheimer’s Society
 
PR Leader of the Year
Winner:
Kirsty Leighton, Milk & Honey PR
 
Mark Mellor, Outstanding Contribution to the Industry Award.
Winner
Stephen Waddington
 
Campaign of the Year
Consultancy Winner:
The Academy – Morrisons: Pandemic, Purpose and Planet

In-house Winner:
Marie Curie – Marie Curie leads grief to the front of the news agenda with the National Day of Reflection
 
Best Use of Planning, Research and Evaluation in a Campaign sponsored by CARMA
Consultancy Winner:
Red Consultancy – PlayStation 5 launch: Transport for London takeover
 
In-house Winner:
Metropolitan Police – Hard Calls Save Lives
 
In-house Team of the Year - Public Sector
Winner:
Anchor
Highly Commended:
Medicines & Healthcare Products Regulatory Agency (MHRA) London
 
In-house Team of the Year - Private Sector
Winner:
Red Hat - Red Hat EMEA PR Team
 
New Consultancy of the Year
Winner:
Fight or Flight
 
Small Consultancy of the Year
Winner:
Pangolin
Highly Commended:
Milk & Honey PR
 
Medium Consultancy of the Year sponsored by Reuben Sinclair
Winner:
Cirkle
Highly Commended:
Smarts
 
Large Consultancy of the Year sponsored by Censuswide
Winner:
FelishmanHillard UK

About PRCA
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.

We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).

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