London, 11th September, 2018
The prize saw PR and communications practitioners aged 25 or under enter essays of up to 1,000 words on the following question: “In an age of a revolution in digital communications how would you define ‘Public Relations’?”
The shortlisted entrants are:
Claire Simpson, Account Executive, The PC Agency
Grace MacDougall, Account Executive, Crest Communications
Liz Moore MPRCA, Digital Account Manager, PLMR
Olivia Butcher MPRCA, Assistant Account Executive, The Romans
Sophie Payne MPRCA, Campaign Manager, Babel
Thomas Roden MPRCA, Junior Account Manager, Stone Junction
The PRCA received over 30 entries this year and the winner will receive a £500 prize.
All the finalists are invited to attend the awards ceremony taking place on Wednesday, 17th October, 2018. The event will begin at 18:00.
The shortlist was decided by a judging panel of Andy Green MPRCA, Founder, StoryStartsHere; Jonathan Chandler CMPRCA, CEO of Quiller Consultants and PR and Communications Council Chairman; Julia Craggs MPRCA, Senior Account Executive at 80:20 Communications and Reginald Watts Prize 2017 winner; and Kirsty Leighton MPRCA, Founder of Milk & Honey PR.
Entries were judged on their demonstration of intelligence, and the forward-looking viewpoints displayed.
Following the passing of former PRCA Chairman, CIPR President, and UK CEO of Burson Marsteller, Reginald Watts FPRCA in April 2016, the annual prize commemorates his thought leadership, writing, and forethought.
Francis Ingham MPRCA, Director General, PRCA, said: “This year, we received an impressive number of entries for the Reginald Watts Prize and the standard of entries was once again very high. I know the judges had a hard time deciding on the shortlist so congratulations to everyone shortlisted. I would like to thank the judges for taking time out of their busy schedules for this important prize.”
About the PRCA
Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 67 countries around the world. We represent in excess of 24,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.
How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.