PRCA announces Reginald Watts Prize shortlist 

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The PRCA has announced the shortlist for the annual Reginald Watts Prize for Insight.

The prize saw PR and communications practitioners aged 25 or under enter essays of up to 1,000 words on the following question: ‘”Public relations today is horrible. Any dope, any nitwit, any idiot can call him or herself a public relations practitioner.” Edward Bernays, 1991. Is he right?’

The shortlisted entrants are:

  • Alex Cook MPRCA, Consultant, Sermelo
  • Julia Craggs MPRCA, Account Executive, 80:20 Communications
  • Claudia Hyde MPRCA, Account Executive, Newington Communications
  • Denise Renner MPRCA, Associate, Golin
  • Euan Steedman, Press Officer, BBC
  • Henriette Stoll MPRCA, Junior Account Executive, Instinctif Partners
  • Arianne Williams MPRCA, Account Executive, KOR Communications

The PRCA received over 40 entries this year and the winner will receive a £500 prize.

All the finalists are invited to attend the awards ceremony taking place on Tuesday, 17th October, 2017 at the PRCA offices, 82 Great Suffolk Street, London, SE1 0BE. The event will begin at 18:00.

The shortlist was decided by a judging panel of Andy Green MPRCA, Founder, StoryStartsHere; Claire Walker FPRCA, PRCA Fellow and CEO, Firefly Communications Group; Francis Ingham MPRCA, Director General, PRCA; Simona Morar, PR Awards Manager, Cannes Lion and Reginald Watts Prize 2016 winner; and Stephen Day MPRCA, Chief-Executive of Burson Marsteller.  Entries were judged on their demonstration of intelligence, and the forward-looking viewpoints that are displayed.

Following the passing of former PRCA Chairman, CIPR President, and UK CEO of Burson Marsteller, Reginald Watts FPRCA in April 2016, the annual prize commemorates his thought leadership, writing, and forethought.

Francis Ingham MPRCA, Director General, PRCA, said: “This is the second year we are running the Reginald Watts Prize and I have to say that the standard of entries was extremely high. The entries were insightful, thoughtful, well-written, and a pleasure to read. A special thank you to the judges for taking their time to read the entries. I look forward to the awards ceremony and best of luck to all those shortlisted.”


About the PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 55 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.