PRCA announces shift to virtual training model

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The PRCA will deliver virtual training sessions to ensure public relations professionals are able to continue their professional development amidst the disruption caused by the COVID-19 outbreak.
Training sessions scheduled in March and April will be replaced with fully-interactive virtual experiences, in which delegates will be able to ask questions and download relevant materials in real-time. Those booked on to attend face-to-face training sessions will have the option to defer their bookings until later in the year.   
Live webinars will go ahead as planned and further webinars aimed at supporting members through the COVID-19 crisis will be published shortly. Last week the PRCA published a free crisis communications webinar focussed on the coronavirus outbreak for members and non-members.

The PRCA will also offer affected organisations tailored coaching packages, delivered by highly experienced crisis and change communications specialists.

PRCA Director General, Francis Ingham MPRCA, said:
“It is vital that PR professionals continue their learning and professional development over the coming months. Our industry has proved its ability to work remotely – it now has the opportunity to learn remotely.

"The current climate demands we deliver the best possible service to clients, colleagues, and the public. Our training programme is fully committed to supporting practitioners in this regard.”
Find out more about PRCA Training online or email for further information. 



The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.


We represent more than 35,000 PR professionals in 66 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.


Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.


We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 40 PR associations across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication.  

For more information, visit our website.