PRCA Confidence Tracker: PR Industry Confidence Hits New High

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The Public Relations and Communication’s (PRCA) Confidence Tracker this week reveals a further increase in industry optimism. PR leaders report a net positivity score of +71 points; up from +61 points on the previous tracker, and almost double the net positivity score of +36 points when the Tracker was launched on 31st March.

Senior in-house and agency professionals were asked ‘How confident do you feel about the future of your organisation right now?’
The findings were as follows (findings from 6th May, 21st April, 7th April, and 31st March respectively in parenthesis):
Very confident: 25 (22, 24, 15, 18)
Quite confident: 54 (51, 47, 38, 36)
Neither confident nor unconfident: 13 (15, 15, 21, 29)
Not very confident: 4 (7, 12, 15, 11)
Not confident at all: 4 (5, 3,10, 7)
The data amounts to a net confidence rating of +71 (+61 +56, +28, +36).
Director General Francis Ingham MPRCA, said:

“Our industry grows more confident about its future with every week that passes. Confidence levels have doubled since lockdown began, with industry leaders now seeing the clear prospect of recovery, and being confident that their restructuring plans are sound.”

PR professionals completed the Pulse survey carried out by The Pulse Business.

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 66 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 40 PR associations across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication. 

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