PRCA launches new SME Group

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Anna Geffert sitting on red couch smilingMatt Cartmell standing and smiling outside
The Public Relations and Communications Association (PRCA) has appointed Carta Comms Founder and Director Matt Cartmell FPRCA and HERA Communication Strategies Managing Director Anna Geffert FPRCA as Co-Chairs of its new Small to Medium Enterprise (SME) Group.
Open to any agency in the UK with under 15 members of staff, the new Group will provide a hybrid virtual and physical platform for SME agency heads to share ideas and advice, and challenge each other to develop as business leaders. The Group aims to provide long-term business strategic advice – including M&A guidance – practical help on ways to maintain and promote mental good-health, and development opportunities aimed specifically at the growth of SME agency heads.
Anna Geffert FPRCA, Founder, HERA Communications Strategies, and Matt Cartmell FPRCA, Director and Founder, Carta Communications, said:
“As we step out of one of the hardest periods for business in history, it’s incredibly important that the next generation of leading PR agencies gets all the support that it needs to take the industry forward as growth returns.
“We were inspired to launch this group by all of the hugely supportive informal connections that we’ve made with friends in the industry during the lockdown, ones that have helped us to learn so much. This is our way of crystallising that experience into something formal, and hopefully helping even more SME agency leaders to grow their agencies.”
For more information about the PRCA SME Group, please contact

About PRCA

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.


We also manage the International Communications Consultancy Organisation (ICCO) - the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).