Public Affairs Experts Announce General Election Predictions

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On the day before the General Election, the UK’s leading public affairs practitioners have published their prediction of the results. 
A poll of the most senior public affairs practitioners within the industry’s professional body, the PRCA (Public Relations and Communications Association), generated the following results:
Party Lowest Mean Highest
Conservative 240 333 365
Labour 180 228 292
SNP 29 42 54
Liberal Democrats 6 23 54
DUP 4 8 10
Sinn Fein 4 7 12
Plaid Cymru 0 4 5
Green   0 1 3
Independent 0 1 5
Brexit 0 0 25
Of the respondents:
  • Three quarters predicted a Conservative overall majority
  • No respondents predicted a Labour overall majority
  • One in six respondents predicted that the Brexit Party would win seats
  • A quarter predicted that at least one independent MP would be elected
Note: The numbers do not total to 650 due to the Speaker seat and roundings.

About the PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 66 countries around the world. Representing in excess of 30,000 people, the PRCA is the largest PR membership association in the world. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.