PRCA publishes new Accessible Communications Guidelines

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The Public Relations and Communications Association (PRCA) has published new guidance - in partnership with Current Global - to help PR and communications professionals deliver accessible content. 

The 35-page guide is packed with practical tools, advice and case studies designed to help PR professionals ensure their content is available and accessible to people of all abilties.

The new guide follows research by Current Global, MAGNA and IPG Media Lab revealing 15% of the global population live with a disability. Crucially, the study reported 64% of those who use an assistive tool said they experienced issues accessing content.

Commenting on the launch, PRCA Director General and Chief Executive of ICCO, Francis Ingham MPRCA said:

"As professional communicators, it is incumbent on us to make communications inclusive for people of all abilities so we can reach every member of society.

"The technology and tools to help us do this are readily available, so the key priority is to update the way we work to adhere to best practices laid out in the guidelines.”

Current Global, Co-Founder and CEO, George Coleman commented:

"Every day content is published that isn't accessible to all. It doesn’t have to be this way. Over a billion people worldwide have some form of disability, a significant audience many are excluding. We have a moral duty to address this – and we hope the guidelines provide a practical starting point to instigate change to the way the industry works."

PRCA Diversity Network Chair, Sudha Singh CMPRCA said:

"The Accessibility guidelines are a step in the right direction as we strive to be more inclusive.  It is important that we afford people with different abilities the same chances to access media and information. I would like to congratulate the PRCA and George Coleman who has been personally invested in the project for sharing the guidelines with the industry and helping move the needle on inclusive communications."

Download the guidelines:

PDF version
Word version

 

About PRCA
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication. 

About Current Global
Current Global is part of IPG’s (NYSE: IPG) DXTRA unit and its portfolio of public relations and communications firms. A midsized global agency with a full-service offering, our team of inquisitive, insightful, and imaginative people mix scientific rigor with creativity to get to the very core of how communications can drive outcomes. Our heritage is a deep understanding of earned media, but we are equally adept at developing integrated campaigns that encompass paid, owned, and social. Discover how we help clients Own the Moment at www.currentglobal.com. 
 

 

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