PRCA to include gender pay gap reporting in CMS

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The PRCA has made a commitment to include gender pay gap reporting in its Communications Management Standard (CMS), the hallmark of PR and communications excellence.

CMS was launched in 1998, it evaluates whether a business is well-run, with all the correct systems and structures in place. Agencies and in-house teams are scored on core areas such as leadership and communication, people management, and diversity.

Alongside this, the PRCA has launched its first Gender Pay Gap Report following our joint work with PRWeek and Women in PR in the summer and our joint response to the Government’s consultation in August and September 2015.

The joint survey revealed that the industry overwhelmingly agreed that the publication of gender pay gap information will encourage employers to take positive action on the issue. Moreover, nearly 80% said that the industry should voluntarily adopt a lower limit than the 250 employee limit proposed by the Government.

Following this, the PRCA made a commitment to publish its own gender pay gap and guide members on how they could report their own gender pay gap.

The PRCA’s gender pay gap is 9.1%, significantly lower than the 19.2% figure established by the Office for National Statistics.

The report features a breakdown and explanation of figures by job level, salary bands, and pay quartiles. It also provides members with further methods that can help better explain the gender pay gap such as promotion rank by gender and the policy on flexible working across the company.

To download a copy of the report, please click here.

To read PRWeek's story on the report, please click here

Francis Ingham MPRCA, PRCA Director General said:

“The industry has shown a real appetite for voluntary disclosure and industry-specific solutions, which is why including gender pay gap reporting as a module within the CMS accreditation is a logical decision.

“Alongside this, we have fulfilled our commitment to publish our own gender pay gap, and our report also acts as a guide to help the industry through the process of voluntary disclosure.

“Reporting the gender pay gap is only the first step but it is an important one that will foster a discussion about what employers and the PRCA can do further to address the issue.”



About PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA currently has more than 400 agency members; 270 in-house PR and communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.