PRCA Weekly Confidence Tracker Reports 8% Fall; Majority Still Positive Though

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The Public Relations and Communications Association's (PRCA) Confidence Tracker this week reports an 8% fall in net industry leader confidence, albeit with significantly more leaders still confident than unconfident about the future.

Senior in-house and agency professionals were asked ‘How confident do you feel about the future of your organisation right now?’
The findings were as follows (last week’s findings are in parenthesis):
Very confident: 15 (18)
Quite confident: 38 (36)
Neither confident nor unconfident: 21 (29)
Not very confident: 15 (11)
Not confident at all: 10 (7)
The data amounts to a net confidence rating of +28 (+36).
Director General Francis Ingham MPRCA, said:

“The good news is that the majority of industry leaders remain very or quite confident about their organisation’s future. Indeed, these numbers are basically unchanged from last week.

"The bad news is that there is a shift from neutral sentiment towards negative sentiment. We continue to urge the Treasury to convert its very welcome promises of unprecedented support into hard cash. And to do so by the end of this month at the very latest.”  

PR professionals completed the Pulse survey carried out by The Pulse Business.

The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

We represent more than 35,000 PR professionals in 66 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations.

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 40 PR associations across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication. 

For more information, visit our website.