'Public Communications Must Never Exaggerate or Mislead’ PRCA Responds to DHSC Reports

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Home / Press releases / 'Public Communications Must Never Exaggerate or Mislead’ PRCA Responds to DHSC Reports
The Public Relations and Communications Association (PRCA) has responded to reports that communications professionals encouraged NHS trusts to describe newly built units and major refurbishments of existing NHS buildings as ‘new hospitals’.

Responding to reports, PRCA Director General Francis Ingham said:

“It is important that public communications are factual and neither misleading nor exaggerated. To any normal person, a new wing does not equate to a new hospital. In the interests of public confidence in such announcements, we would urge honest, straight-forward accuracy.”

About PRCA
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.

 

We represent more than 35,000 PR professionals in 70 countries worldwide. With offices in London, Singapore, Dubai, and Buenos Aires, we are a global advocate for excellence in public relations,

 

Our mission is to create a more professional, ethical, and prosperous PR industry. We champion - and enforce - professional standards in the UK and overseas through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.

 

We deliver exceptional training, authoritative industry data, and global networking and development opportunities. We also manage the International Communications Consultancy Organisation (ICCO), the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for authorities raising standards of local government communication. 

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