Simona Morar wins Reginald Watts Prize for Insight

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The PRCA is pleased to announce that Simona Morar MPRCA, PR Coordinator, A Marr + Associates, has won the inaugural Reginald Watts Prize for Insight.

Morar won against five other shortlisted entrants with her essay focused on the value of data to the future of the industry.

In addition, Matt Silver MPRCA, Account Executive, Ketchum, received a highly commended award for his essay, entitled ‘PR 2020: Automation and Chatbot press offices’.

The prize, backed by Burson Marsteller, saw PR and communications practitioners aged 25 and under enter essays up to 1,000 words on the following brief: Please present your vision of the PR and communications industry in 2020 and beyond, using any relevant evidence.

Francis Ingham MPRCA, Director General, PRCA, said: “It is with great pleasure that we award Simona the first ever Reginald Watts Prize. The award exists to reward individuals who show real insight into the future of PR and communications, and that is exactly what Simona has done. All of the entrants displayed some superb insights into the future of our industry.”

The winner was announced at an awards ceremony taking place on Tuesday 20th September at Burson Marsteller. It was decided by a judging panel of Amanda Pierce MPRCA, UK CEO, Burson Marsteller; Andy Green MPRCA, Founder, StoryStartsHere; and Francis Ingham MPRCA, Director General, PRCA. Entries were judged on their demonstration of intelligence, and the forward-looking viewpoints that are displayed.

Burson Marsteller, for whom Reginald Watts worked for 18 years including 10 years as UK CEO, is matching the £500 in the existing prize fund put forward by the PRCA, meaning that the winner of the competition will receive a bursary of £1,000 in total.

Following the passing of former PRCA Chairman, CIPR President, and UK CEO of Burson Marsteller, Reginald Watts FPRCA in April, the annual prize commemorates his thought leadership, writing, and forethought. The annual competition will see young participants challenged to write thought-provoking essays on the PR and communications industry. A different question will be set each year.


About PRCA

Who we are: Founded in 1969, the Public Relations and Communications Association (PRCA) is a UK-based PR and communications membership body, operating in 48 countries around the world. We represent in excess of 20,000 people across the whole range of the PR and communications industry. The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.

What we do: The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice and creating networking opportunities.

How we do it and make a difference: All PRCA members are bound by a professional charter and codes of conduct, and benefit from exceptional training. The Association also works for the greater benefit of the industry, sharing best practice and lobbying on the industry's behalf e.g. fighting the NLA's digital licence.

Who we represent: The PRCA currently has more than 400 agency members; 270 in-house PR and communications teams from multinationals, charities and leading public sector organisations; and thousands of individual members.